The Remarkable World of Digital Marketing

If you’re an entrepreneur and your business is not present online you are missing out a lot. You cannot afford to concentrate on product development at the expense of marketing, especially digital marketing. You need to keep up with new technology if you don’t want to be left behind. Any respectable business today can be found online, whether with its website, a blog or on the social networks. Establishing a strong web presence is crucial for any business in today’s world. You need to invest some money in order to get visibility online but it’s well worth the expense.

I noticed that older  business people who come to me for advice are suspicious of online marketing. They are stuck to their ways, refusing to accept the fact that traditional marketing techniques are practically obsolete, or will be so soon anyway. The future is in digital marketing and that’s where they need to concentrate their marketing strategy.  But these old-fashioned die hards don’t geti t. What is it good for, who will see us, how will potential customers buy our products unless they actually see them or touch them? These are all questions they ask me. It’s all due to ignorance. Ignorance about the web and its benefits. Their business is slowing down but they pin it down to the crisis. Certainly the crisis plays its role, buti f they stopped stubbornly resisting going online, they might see their business grow again. In fact the businesses growing today are the ones who invest time and money on digital marketing. Many of these businesses are run or created by the younger generation of entrepreneurs who are firm believers in the power of the web.

A 25 yr. old client of mine just started a business selling her own creations and the first thing she did was to create a website for her business. She then opened a blog so that she could introduce her products to the blogosphere. Next, she joined all the major social networks from Facebook to Instagram, from Twitter to Youtube, as well as Tumbler, Pinterest and Stumble-upon, which believe it or not,  is still  alive and well.

As I said earlier, you need to invest money and time if you want to build a strong online marketing   strategy for your business. Since the girl I mentioned above needs to concentrate on creating her products, she has little time to dedicate to online marketing. What did this smart girl do? She hired a digital marketing expert. This is what I call a wise investment. It’s not beneficial to be on all the social networks and then not being constantly present. You need to attract as many followers as possible and make your brand known out there on the web. You also need to get your business on top of the first page of search results.  To become number one is preferable. 

Good luck!  But this is where SEO (search engine optimization) has a big role. What it means is that your website needs to be extremely highly  optimized  for the search engines. SEO is tremendously  competitive though. Everyone there on the web is fighting to get on top - or anywhere else - of the first page of search results.  The trick is to get the best SEO company. That’s another subject which is well  worth investigating.