Remember how
easy it was to be creative and original in the olden days (by “olden”, I mean
the time before the internet)? It seems so very long ago. It used to be that we
just invented something new and people wowed “Oh, how creative!” We did
something dangerous and everyone would be astonished! We wrote something unique
and we were considered best-selling authors! Try doing that now.
First of
all, you will have a hard time inventing, doing or writing something original.
If by chance you do find something you think is original, look it up on Google
before jumping for joy. You bet your bottom dollar, it’s been done before!
It may be
that before the internet, even earlier, many original ideas overlapped but at
least no one knew. Supposed someone invented a new generation umbrella in New
Zealand and someone else in Greenland also did, we can easily assume that they
didn’t know about it and neither did anybody else. The word might have spread
but it’s an unlike probability, as travel was slow, snail mail was the order of
the day, globalization wasn’t even in the making yet! Consider that in the
fifties and the sixties, several Italian singers copied American songs and
Italians thought they were Italian songs i.e. “Pregherò” (Stand By Me); “Stai
Lontana da me” (Tower of Strength) and many, many more. To this day, some
Italian people swear these songs are Italian. Yes, they are sung in Italian but
they are originally American songs.
Plagiarize a song today and see how quickly you’ll be sued!
If you write content, blog posts or articles, you are in deep trouble today.
Where are you going to find original ideas when everything has practically
already been written about? Every time you come up with a thought, you go do a
search on Google and your heart sinks. There is your idea in black and white,
explained better than you would have done; not only is it there but it’s been
written about by many people, each writer giving it his own twist. It’s very
frustrating and it makes life very difficult. You’re writing for a living,
you’re a pretty good writer, but what good is it if you have nothing to write
about?
One
consolation is that you’re not the only one struggling to find something to say
that hasn’t been said before. Think of the millions of bloggers on the web and
all the new bloggers joining every day; think of the companies who are now
doing marketing on the web and who have to struggle not only with new
technology but even with content
writing. Their content must be unique otherwise how do they distinguish themselves
from their competitors?
These companies, new on the web, should definitely turn
to a SEO agency who will provide them with content written by their so-called
copywriters. They are in charge of writing original, unique content which will
easily slide through Copyscape, the Big Cat who makes sure the little mouse
doesn’t steal the cheese.
