ISTRUZIONI PER VENDERE ... COME ATTIRARE I CLIENTI

 

FATEVI CONOSCERE. 

Parlate di voi, della vostra storia, origine. Da bambini quale era il vostro sogno?

Perchè i clienti dovrebbero essere contenti di conoscervi?

Come avete aiutato i clienti, o altre persone?

Perchè dovrebbero fidarsi di voi?

Quando avete cominciato il vostro lavoro?

Il vostro brand o prodotto, come aiuterà i potenziali clienti? Perchè devono comprarlo?

Come mai avete scelto questo particolare lavoro?

Dove siete cresciuti e come il vostro ambiente vi ha influenzato a fare questo lavoro?

Cosa vi piace di più del vostro lavoro?

Quali dettagli personali potrebbero interessare alle persone che si avvicinano al vostro business?

Postate foto della vostra "Origin Story", per farvi meglio conoscere dai potenziali clienti.

NON DIMENTICATE DI APRIRE UN CANALE YOUTUBE; E DI ISCRIVERVI A TUTTI I SOCIAL NETWORKS.  THE MORE THE MERRIER!

Obsessed with Beauty and Perfection

They say ‘‘beauty is only skin deep’’ and that you should ‘‘never judge a book by its cover’’….. but looks do matter. Presentation is important. Especially nowadays, when there is so much superficiality in the world. Just turn on the T.V. or flip through magazines; ever notice those ‘‘Best dressed’’ or ‘‘Worst dressed’’ celebrity lists? Let’s not even get into the online world. Personally, I’m subscribed to numerous blogs so every time I log into my e-mail, I receive new posts about ‘‘How to hide dark circles under your eyes’’ and ‘‘How to lose ten kilos in 4 days’’ and ‘‘A groundbreaking lipstick that will instantly give you pouty, Kylie Jenner lips!’’ 

Even though I don’t actually take all the silly (and dangerous) advice, I receive, why am I subscribed to these blogs? Because there’s always room for self-improvement.

Going under the knife to ‘‘fix’’ everything you dislike about yourself is going to another extreme but there are other ways to improve your self-image.

First of all, you have to embrace your flaws (if you have any!).  Your imperfections are what make you unique and they could actually become your trademark! Then, highlight the characteristics that you love about yourself. Everyone has their strong points. It could be your eyes, your hair, your smile, your hands or your voice! Remember that confidence instantly boosts your self-image.

Whether you’re an entrepreneur, a teacher, a cook or a brand, first impressions are very important. This is why you should dress professionally (according to your profession of course), smile and talk or write with poise. No client or person you meet will be very impressed if you’re wearing a dirty, old t-shirt, an angry face and if you mumble your words. Stand straight, firmly shake a person’s hand and look into his/her eyes. Don’t forget to be polite! In a world full of bad manners, politeness is very attractive and makes a good impression.

If you need more guidance on how to improve your communication/PR skills, you can always attend useful seminars/courses or hire a success coach. Nowadays, there are coaches for everything; there are personal stylists, look makers, coaches for how to walk, talk and breathe! This is how you can reach your human potential, which is what everybody seeks.

If you have a website or online business, you can always improve your virtual self-image too, which is just as important in this technological age. 

If you have a product or service to promote, invest in an eye-catching logo for your brand. Display professional photographs that are colorful and/or bright. Dark and gloomy pictures are not appealing. Make sure the grammar and spelling on your site is impeccable. This seems obvious but you’d be surprised how many people belittle the importance of correct grammar. Last but not least, be original. Display a unique photo, a unique logo, a unique slogan and unique contents. Being different from the rest is a way to surely improve your self-image, to stick to people’s minds and to make an impact.

Your Competitor is ahead of You?

Years ago, I’m talking about the dark ages, before globalization and internet, a business had to compete with a rival down the block, or somewhere farther in town, or at most in a nearby town. Checking up (spying) on the rival business meant keeping up with their prices or products. If one increased it’s prices, the other one would lower his. If one got newer products, the other would do the same; or get different or newer products. It was as easy as that. If you owned a business you felt relatively safe; you didn’t go around running like a headless chicken, trying to stay ahead of your rival business. That was then. Light years away. 

With the advent of the internet, all that changed. Now your competitor is no longer the other guy from the block. Now your competitor is the WHOLE WORLD! That’s because the whole wild world is accessible to anyone. Sure, if you’re the type who can keep up with technology, you have probably put your business online. Yes, but so has nearly every other business in the world. Just as your customers, or potential customers, can access your website, so can they easily access your competitors’ website. This is probably giving you many sleepless nights, if not a nervous breakdown. How do you compete with hundreds, thousands, hundreds of thousands of other businesses who sell your same product or provide the same service that you do and who are easily accessible with just a simple click? Why should clients stick with you or potential clients buy from you and not from your competitor? In this age of temporary everything, why should customers be permanently loyal to you? What makes you so special to make them come back for more? Do you have a USP? (For those of you who don’t know, USP means ‘unique selling proposition.’) If you don’t, then you better come up with one. Make sure it differentiates you from the others.

 I will use an example that is close to my heart. In my town, there are hundreds of cafes/pastry shops. You’d think one of them would sell something different. No, they all serve the same plasticky croissants, the same old pastries, the same old flavors of ice-cream. I once dared to ask one of these shops if they served banana split. I got a look as if I came from Mars! They didn’t even know what I was talking about. This is to say, they obviously have never heard of USP and are not interested either. That’s why most of them, close as quickly as they open. If you don’t want to end up in the same boat, here are my suggestions:

1.  Play your cards right and make a unique selling proposition, that will attract not only your present clients but new ones also.

2.  Don’t stagnate. Keep up with what is new in your business. The internet makes it easy…just use Google Search.

3.  Be a fortune teller. Foresee the future of your business and plan accordingly. Do you see it expanding or shrinking? Do you want to keep selling the same product or would you want to sell additional ones?

4.  Take your business to conventions or EXPOS abroad to get known by foreign markets.

5.  Last but not least: INVEST. If you want to be known, you have to be seen. Invest in Online Marketing, SEO experts and Social Media Managers.